WWF India and the Confederation of Indian Indus try (CII) initiated the Renewable Energy Demand En hancement (REDE) initiative in India in 2018. REDE represents a collaboration among corporate purchas ers with the aim of enhancing their acquisition of re newable energy and propelling efforts to overcome obstacles that are greatly impeding the growth of de mand in this sector. It also focuses on expanding the scope of corporate renewable energy procurement, building capacity, influencing policy, networking and and peer-to-peer learning among members.