The ZEV project, launched in 2017, aims to develop a profitable and sustainable carbon-free mobility chain across the Auvergne-Rhône-Alpes region, on the one hand by simultaneously deploying green hydrogen production, storage and distribution infrastructure and, on the other, by making hydrogen vehicles available. This project is being led by HYmpulsion, whose shareholders are the Auvergne-Rhône Alpes region, Engie, Michelin, Crédit Agricole and Banque des Territoires. Its goal is to make Auvergne-Rhône Alpes one of the first carbon-neutral areas in Europe and it has been selected for funding under the European Commission’s 2017 Transport Blending Call.