WWF India and the Confederation of Indian Industry (CII) initiated the Renewable Energy Demand Enhancement (REDE) initiative in India in 2018. REDE represents a collaboration among corporate purchasers with the aim of enhancing their acquisition of renewable energy and propelling efforts to overcome obstacles that are greatly impeding the growth of demand in this sector. It also focuses on expanding the scope of corporate renewable energy procurement, building capacity, influencing policy, networking and and peer-to-peer learning among members.